Myths about sustainability
Despite its simplicity, sustainability is a concept people have a hard time wrapping their minds around. To help, Michael D. Lemonick for Scientific American Earth 3.0 has consulted with several experts on the topic to find out what kinds of misconceptions they most often encounter. The result is this take on the top 10 myths about sustainability.
Myth 3: “Sustainable” is a synonym for “green.”
Although there’s a fair amount of overlap between the terms, “green” usually suggests a preference for the natural over the artificial. With some six billion people on the planet today, and another three billion expected by the middle of the century, society cannot hope to give them a comfortable standard of living without a heavy dependence on technology. Electric cars, wind turbines and solar cells are the antithesis of natural-but they allow people to get around, warm their houses and cook their food with renewable resources (or at least, a much smaller input of nonrenewables) while emitting fewer noxious chemicals.”
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